Will AI replace content creation?

AI has taken the world by storm over the last 12 months 🤖

What does it mean when it comes to creating content?

The truth is nobody can say for definite what the future holds. Just like when the internet arrived, it provided a new way of doing business and marketing. 

Below are some insights I think will be interesting when looking at Marketing & AI ⤵️

1️⃣ Remove repetitive tasks

When looking at the benefits of AI, it can reduce time spent on repetitive tasks and allow individuals and teams to have more time to work on improving their content. 

This provides an opportunity to businesses, where time can be spent focused on creating valuable content and not copy + paste posts that people won’t engage with. 

2️⃣ Idea generation / Test concepts

Using AI as a tool to generate ideas or bounce concepts off can be another great use case. 

3️⃣ Stand out with real content involving real people 

Another opportunity that may arise is that the majority of businesses will churn out copy + paste content and not develop real content themselves.

This could result in a market full of the same content and allow the opportunity for businesses that create real content to stand out.

The benefits will come to those who decide to use human expertise/stories and the technological innovation of AI.

The real winners will be the companies that embrace change and find new ways to innovate. 

Lots of work will be needed in terms of regulations and data protection etc but AI can be a great tool for creating content when used in the right context!

What do you think about Marketing & AI? Let me know in the comments 💬

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