Here are 4 questions to ask yourself before choosing ⤵️
1️⃣ Target Audience
Who is your target audience and where do they spend most of their time when on social media?
Sounds obvious but sometimes with the hype of platforms, this might move out of focus. Focus on understanding who your target audience and personas are and understand them better than your competitors.
To choose your social media platform, your target audience has to be active on it & enough quantity to make it worthwhile for your B2B Marketing efforts.
2️⃣ Content Format
What type of content is your B2B company able to create consistently?
Do you focus more on written content or have you expanded into including video 📝🎬
Play to your content strengths when starting as this will allow you to get consistent. As you grow you can expand into multiple different content formats.
3️⃣ Collaboration
Are organisations / people who your target audience follows also active on this platform?
Content collaborations between organisations and individuals are a growing trend to expand your reach to new parts of your target audience.
You don’t want to be collaborating with competing brands but there are organisations and people that you can create with, where you both share a similar target audience.
4️⃣ Analytics & Insights
Can you get detailed information on your content performance and audience?
This is a key part of any B2B social media strategy, ensuring you are measuring your performance and learning more about your audience 📊
You want the social media platform to provide you with solid data you can rely on, this will help you create better content & use those insights for other areas of marketing (paid advertising, product/service development etc)
What platforms have been working well for your B2B social media strategy in 2024?⤵️
Send this to a B2B marketer analysing their platforms for 2025 📨
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