B2B Social Media Audience Research

Understanding what your audience is searching for/interested in right now is an important part of your Social Media Marketing Strategy 💭

If you presume they are searching for topics without any data to back it up, this won’t be a great strategy long term for delivering real value ❌

Some of my favourite ways to understand what audiences are searching for at present ⤵️

🔹 Speak with my clients to understand their audience in more detail on what is happening in their industry at present 

🔹AnswerThePublic by NP Digital

🔹Google Trends

🔹View latest news/conversations online within an industry 

Especially in B2B, your target audience is doing more research online and you need to be answering their questions + providing value to be included in their buying decision process 💬

#b2b #socialmedia #socialmediamarketing #b2bmarketing