This is a question Founders and Executives are beginning to ask themselves 💬
In short, your social media strategy should include both!
Why?
More founders are finding success when sharing their experiences/insights/expertise with their network.
It builds trust and you can meaningfully connect with your audience, providing them with value ✅
Founders and their companies are connected.
When you think of Gymshark, you will probably think of Ben Francis.
When you think of Fenty, you will probably think of Rihanna.
These are a couple of examples but the list is endless.
Building your personal brand as a Founder benefits your company and your own personal success.
When developing your social media strategy for 2024, there should be a relationship between both your personal and company accounts!
Focus on providing value when creating content and building the relationship between your personal brand and company brand.
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