HubSpot is showing everyone that B2B social media can be fun & value adding 💡
The CRM software is very clear on its messaging across platforms “The easy-to-use CRM to scale your business.”
What I like about their strategy ⤵️
1️⃣ Very focused on their Ideal Customer and delivering content for them
2️⃣ Content diversification: They are using platforms like LinkedIn + Instagram but changing the content format & style so that it makes sense for each platform.
3️⃣ Providing a range of free assets to their audience that will help them with their specific problems (“Scaling your business in 2024”).
4️⃣ Creating webinars, guides, social media content, short + long form video content all based on what they can help their customers with.
5️⃣ Not taking themselves too seriously online & being relatable to their user base. Showing that you can be professional & still have a personality as a B2B brand.
Comment below with any B2B companies who also deserve a shoutout!
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