A lot of tasks get put on their desks and it can feel like a never-ending cycle of not finishing the To-Do list š
There are a lot of functions within B2B Marketing and all require time + effort to be effective for the company.
For the teams that are finding it difficult to stay consistent on social media, here is an easy process to help if you have limited time and resources ā¤µļø
1ļøā£ Understand your Ideal Customer Profile
2ļøā£ Choose 2/3 platforms that your ICP use most
3ļøā£ Pick 3 Industry specific topics that you feel comfortable writing content about that will provide value to your ICP
4ļøā£ Post about each of these topics weekly
5ļøā£ At the minimum, aim for 3 posts per week across those platforms
Bonus: If your company has Video or Blog content, you can repurpose this content for socials š¬
Sticking to a plan will allow you to become more efficient and stay consistent online so your existing and potential customers can engage with you!
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