“96% of marketers rate interviews, podcasts, and expert discussions as having average or high ROI” (HubSpot Social Trends Report 2024)
Finding ways to speak in detail about topics that relate to your business's industry can be challenging with short-form content 🎬
Short-form content plays an important role in B2B social media but having a place where your target audience can listen/watch/read longer-form content should also be on your radar!
B2B companies creating podcasts and having insightful conversations are becoming increasingly popular and have many benefits to your business.
Examples of this are Teamwork.com “Agency Life” and Gong “Reveal The Revenue Intelligence” podcasts 🎙️
This long-form content creates a huge range of other B2B content opportunities 📈
Comment your favourite podcast at the moment 💬
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