4 Steps For Better B2B Content 📲

A lot of B2B businesses ask themselves, “What do I post this week?”

If you find yourself asking that question, chances are you need to take a step back and reevaluate your content and social media marketing strategy. 

Posting for the sake of posting won’t benefit you or your audience. 

The best brands and creators have a strategy in place!

Here’s how you can begin to solve this ⤵️

1️⃣ Understand your Business & Marketing Goals

This should be a given and the first step before any content strategy is created. 

Know what goals you have set out for the company this year and what Marketing needs to achieve to make those goals happen.

2️⃣ Target Audience

A mistake I see many make is they create content they like instead of what their audience would like to see ❌

If you want to engage with your target audience, you need to have a content strategy that is focused on delivering value to them on the platforms they are on. 

Start by understanding the different Customer Personas you have and mapping this out so you can begin to create content for them in our next steps!

3️⃣ Research 

Once you have a clear understanding of who you are trying to engage with online, begin to research content topics that they are currently searching for!

This can be a great way of using data driven insights in your content strategy.

Tools like Semrush & AnswerThePublic provide insights into what people are searching for most regarding any topic 📊

4️⃣ Post & Learn

After following the previous steps, you won’t find yourself asking…

“What do I post this week?”

You can begin to test out various content ideas across your various platforms/channels to understand what is working and not working.

Measure your performance and analyse why some posts performed better than others and you will begin to have data on what content is resonating most with your audience.

From here, it will be important to listen to that feedback and make changes based on what you learn.

Focus on:

🔹Audience

🔹Learning from the data 

And you will be doing better than most! 

If you have other questions, drop them in the comments below 💬

#contentstrategy #b2bmarketing #b2bsocialmedia #socialmediamarketingtips #contenttips