top of page
  • Writer's pictureJack Regan

10 Advantages of Using Instagram Reels in 2023

Instagram Reels is a new feature on the popular social media platform that allows users to create and share short form videos set to music/personal audio. Here are some of the key advantages of posting Instagram Reels:

  1. Increase reach and visibility: Instagram Reels are displayed prominently on the platform, making them easy for users to discover and watch. By posting Reels, you can increase the visibility of your content and reach a wider audience.

  2. Improve engagement: Instagram Reels are designed to be highly engaging, with the ability to set videos to music and use various effects and filters. By posting Reels, you can improve engagement with your content and encourage more likes, comments, and shares.

  3. Enhance brand awareness: Instagram Reels is a great way to showcase your brand and increase brand awareness. By creating content that is aligned with your brand values and messaging, you can attract a new audience and build a stronger following.

  4. Foster creativity: Instagram Reels provides a wide range of creative tools and effects, allowing users to experiment with different styles and approaches. By posting Reels, you can challenge yourself to be creative and try out new ideas.

  5. Build community: Instagram Reels is a great way to connect with other users and build a community around your content. By using hashtags and engaging with other users, you can foster a sense of connection and encourage more interaction with your content.

  6. Increase sales: For businesses, Instagram Reels can be a powerful marketing tool. By showcasing your products or services in creative and engaging ways, you can drive sales and increase revenue.

  7. Improve customer engagement: Instagram Reels is a great way to engage with customers and build relationships with them. By answering questions, sharing customer stories, and providing valuable content, you can foster a sense of connection with your audience.

  8. Enhance your personal brand: For individuals, Instagram Reels is a great way to showcase your personality and build a personal brand. By creating content that is aligned with your values and interests, you can attract a following and establish yourself as an authority in your field.

  9. Stay up-to-date on industry trends: Instagram Reels is a fast-evolving feature, with new effects and tools being added regularly. By posting Reels, you can stay up-to-date on the latest trends and best practices and ensure that your content is current and effective.

  10. Fun and rewarding: Finally, posting Instagram Reels can be a lot of fun and a rewarding experience. It can be a great way to share your passions and interests with a larger audience, and it can provide a sense of accomplishment and fulfillment.

In summary, posting Instagram Reels can provide a number of advantages for businesses and individuals. From increasing reach and visibility to improving customer engagement and enhancing your personal brand, there are many reasons to consider incorporating Instagram Reels into your social media strategy.


If you would like to learn how you can scale your Short Form Video Content online and achieve increased social media success, book in a Free 20 Minute Strategy Call with our Founder Jack Regan here.


bottom of page