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  • Writer's pictureTrend 7 Media

7 Instagram Updates & Features You Should Know About For Your Business/Podcast/Brand

Instagram is a popular social media platform that is constantly updating and evolving to meet the needs of its users. In recent years, Instagram has introduced a number of new features and updates that have made it easier for users to create and share content, connect with others, and grow their following. Here are some of the latest updates for Instagram:



  1. Reels: Reels is a new feature that allows users to create short, 15-second videos that can be edited with music, effects, and other creative tools. Reels can be shared in a dedicated section on the platform, where they can be discovered by other users. This feature has been introduced in response to the popularity of TikTok, and it is designed to give users a new way to create and share short-form video content.

  2. Shop: The Shop feature allows businesses to create a virtual storefront on Instagram, where they can sell their products directly to customers. Users can browse and purchase products from the shop tab, and businesses can use Instagram's marketing tools to promote their products and drive sales.

  3. IGTV: IGTV is a feature that allows users to upload and watch long-form video content. Unlike traditional Instagram posts, which are limited to one minute, IGTV videos can be up to an hour long. This feature is designed to give users a new way to share and discover video content on the platform.

  4. Live Shopping: Live Shopping is a new feature that allows businesses to showcase and sell their products during live streams. Users can shop for products directly from the live stream, and businesses can use Instagram's marketing tools to promote their products and drive sales.

  5. Instagram Guides: Instagram Guides is a new feature that allows users to create and share curated collections of content on a specific topic. Users can create guides on topics such as travel, wellness, or beauty, and share them with their followers. This feature is designed to give users a new way to share their interests and expertise with others.

  6. Instagram Stories: Instagram Stories is a popular feature that allows users to share photos and videos that disappear after 24 hours. Recently, Instagram has introduced a number of updates to the feature, including new stickers, effects, and tools for creating and editing content.

  7. Instagram Direct: Instagram Direct is a feature that allows users to send private messages to other users or groups of users. Recently, Instagram has introduced a number of updates to the feature, including the ability to send voice messages and the option to share content directly from other parts of the app.

Overall, Instagram is constantly evolving to meet the needs of its users. Whether you are a business owner looking to promote your products, a content creator looking to share your creations with the world, or simply someone who enjoys connecting with others, Instagram has something for everyone. With its wide range of features and tools, Instagram is a powerful platform for creating, sharing, and discovering content.

 

If you would like to learn how you can scale your Short Form Video Content online and achieve increased social media success, book in a Free 20 Minute Strategy Call with our Founder Jack Regan here.



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