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What are YouTube Shorts?

YouTube Shorts is a new feature that was recently introduced by YouTube as a response to the popularity of short-form, vertical video content on platforms like TikTok. The feature allows users to create and share 15-second videos that are shot vertically and set to music.

The launch of YouTube Shorts comes at a time when the demand for short-form video content is at an all-time high. TikTok, in particular, has exploded in popularity in recent years, with users creating and sharing short, catchy videos set to popular music. YouTube's new feature is an attempt to tap into this trend and provide a platform for users to create and share similar content.



One of the key features of YouTube Shorts is the ability to set videos to music. Users can choose from a wide range of songs provided by YouTube, or they can upload their own audio tracks. This allows creators to add a musical element to their videos and make them more engaging and entertaining.


Another key feature of YouTube Shorts is the use of vertical video. Vertically-oriented video has become increasingly popular on platforms like TikTok and Instagram, and YouTube has followed suit with its new feature. The vertical format allows for a more immersive viewing experience and is particularly well-suited for mobile devices, which are the primary way that many people consume short-form video content.


In addition to the core features of YouTube Shorts, the platform has also introduced a range of editing tools to help creators make their videos more polished and professional. These tools include the ability to trim and cut videos, add text and graphics, and apply various filters and effects. This allows creators to have more control over the final product and helps them stand out in a crowded field.


One of the primary goals of YouTube Shorts is to provide a platform for creators to share their content and reach a wider audience. To that end, YouTube has made it easy for users to discover and watch Shorts by featuring them prominently on the platform. Shorts are displayed in a dedicated feed on the YouTube homepage, and they can also be found by searching for specific keywords or hashtags.


While YouTube Shorts is still in its early stages, it has already gained a significant following among creators and viewers. Many users have praised the feature for its ease of use and the wide range of editing tools it provides. Additionally, the ability to set videos to music and the vertical format make it particularly well-suited for creating catchy, shareable content.


Overall, YouTube Shorts is a promising new addition to the platform that provides users with a way to create and share short-form, vertical video content. With its focus on music and the vertical format, it is well-positioned to tap into the current trend for short, catchy videos and provide creators with a platform to share their content with a wider audience.

 

If you would like to learn how you can scale your Short Form Video Content online and achieve increased social media success, book in a Free 20 Minute Strategy Call with our Founder Jack Regan here.


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