Trusted before they need you
We get your B2B Tech brand trusted and in front of your prospects wherever they're forming buying opinions, so when they're ready to buy you're already a name they trust.
B2B Tech Content Marketing Agency
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B2B Tech & B2B Brands We've Worked With
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The problem facing B2B Tech companies
Before a B2B tech buyer fills in a form or reaches out, they’ve already built a shortlist. In their buying journey, they’ve read the social posts and listened to the podcasts. They’ve asked peers in online communities and asked an AI tool who’s worth talking to based on their specific problems and goals. They've ranked their preferred vendors in a shortlist and by the time they get in touch, that order is mostly set.
If your brand wasn’t part of those conversations, you’re not on the list. You get no call and no chance to pitch. You never find out the deal existed.
That’s the loss your CRM can’t show. There’s no lost opportunity and no closed-lost reason. You just see a competitor announce a customer you’d have been perfect for.
Most B2B tech marketing teams know this is happening. They don’t have the capacity to do anything about it. The team is stretched across campaigns, events, sales support and reporting. Content keeps slipping and the expertise inside the company (founders, engineers, product people) never reaches the places where buyers are forming opinions.
Does this sound familiar?
“Content is always on the list. It never makes it to the top.”
Campaigns, events and sales support win every week. The blog and socials haven't been consistent in months.
“By the time a buyer reaches out, they've already decided to go with a competitor.”
You’re there to make the comparison look thorough. The real decision was made months ago, somewhere you couldn’t see.
“Our best thinking is stuck in people’s heads.”
Your people know more about your category than anyone and none of it is published.
Trend 7 Media is here to help your B2B Tech brand...
1. Increase your chances of winning new business
Most B2B tech deals are decided before the first call. We get your brand in front of buyers while they’re building their shortlist, so you’ve a far better chance of being the favourite they contact first. More of your sales conversations start with trust instead of a cold pitch.
2. Be the brand your buyers remembers
Your buyers see dozens of B2B tech brands that all sound the same. We build your content from what your team know through their unique experiences and expertise. That gives you a point of view competitors can’t copy.
3. Get your marketing team’s week back
We act as an extension of your B2B Tech marketing team, helping take on the heavy content workload so your team can spend time on other important areas of their roles. Never having to worry that content isn't being created, distributed or measured.
What We Do
Your B2B Tech content marketing partner to help deliver on brand and demand content, without the stress or headache!
01
B2B Tech Content Strategy
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Content strategy and monthly plan
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Podcast format and guest strategy covering prospects, customers and industry voices
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Research into your buyers and your competitors
02
Content Production
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Interviews with your founders, engineers and product people
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Podcast recording and editing, audio and video
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Writing, design and video editing
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Brand & Demand Content
03
Content Distribution
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LinkedIn content for your company and your team accounts
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LinkedIn Newsletter and blog articles
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Short-form video clips & design
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Publishing to Spotify, Apple Podcasts and YouTube
04
Measurement
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Monthly performance reviews
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Quarterly business reviews with focus on brand and demand efforts
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Reporting on whether you’re showing up where your buyers make decisions
Our Impact
in Numbers
+35
Clients
Industries
Property Tech / Health Tech / Climate Tech / Retail Tech / Agri Tech
Markets
IRELAND / USA / UK / CANADA / DENMARK / AUSTRALIA / NEW ZEALAND
2021
